Bikes of Reckless Optimism, they're not a local Cincinnati company, they are based out of Maryland. They do have local brand ambassadors, Max Berg, Nick Guiliano and joining them lasst night was Bikes ORO founder Chelsea Koglmeier.
Bikes ORO is another socially conscious startup along the lines of Tom's Shoes who give a pair when you by a pair. Unlike others though the economics aren't there to give an entire bike to charity, instead they'll donate up to 15% of the profit to World Bicycle Relief involved in getting people in developing countries on bikes.
I've always been a little jealous of anyone brave enough to quit a job and follow their dreams. Which is how Bikes ORO was formed. Ms. Koglmeier started out in Cincinnati at the Brandery and Roadtrippers, when she left she told a friend she was quitting with reckless optimism and that friend then told her she had to use that for a company name. Hence, Bikes ORO. The startup mentality is serving her well, she has enlisted designer friends to help with branding and a friend in law to help with legal matters. Less money spent on those very necessary things leaves more money for actually creating bikes and getting people on them.
Bikes ORO feels like it has some legs too, Bikes ORO Indeiego page picked up $7,000 just on Thursday and is just under 50% to their goal now.