4:7 Thesis Exhibition Show

The 4:7 Thesis Exhibition Show at the Art Academy of Cincinnati included a pretty cool popup shop featuring branding for OTR. What's the back story on this shop's extensive branding with 150 for sale t-shirts, tanks and sweatshirts?

Katie told me for her senior thesis exhibition she worked on a brand and campaign called This is OTR for the past 9 months. It's a pop-up shop that's centered around OTR.
The basis of the brand and campaign is educating people about the history of OTR and helping to dispel the lingering negative connotations of the neighborhood. The show is a culmination of these efforts.

All the other artist had amazing work on display also, including a performance piece by Mike Price that could have been shocking for anyone who has never seen an animal skinned.
I also liked David Cestelli's bike branding, pretty cool.

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