like a circle round and round we go

Watch this commercial real quick.



My mind was blown, Subaru is making the mostly correct assumption that people now live their entire lives driving or being driven from one place to another.
This illustrates the whole city vs. suburban debate.
How can people in the x-burbs and rural areas even begin to understand that we don't want to live our lives behind a windshield.
The people who own and don't own cars are a metaphor for the Japanese concept of materialism at the cost of spiritualism.
What do you want to spend your energy on?
How do we bridge this communication gulf, that is the question.
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